A renowned jewellery brand with a heritage dating back to the 19th century sought to expand its global presence through e-commerce. The brand faced the challenge of maintaining its exclusivity and tradition while delivering a modern, personalised shopping experience.
Our goal was to leverage technology to support a traditional brand in its global expansion while preserving its essence and core values.
Solution
We implemented a multi-site solution based on WordPress and WooCommerce, configured for global scalability and performance:
CDN infrastructure for rapid global access
Multiple synchronised WooCommerce instances for different regions
Centralised inventory management system with multiple system integrations
Real-time synchronisation between physical and online stores
Dynamic pricing based on geographical location and different currencies
Automated stock alerts and sales forecasting
Custom jewellery configurator
TrustPilot integration for verified reviews
Multilingual live chat support
Showroom appointment scheduling system
Automated synchronisation with Facebook and Instagram Shop
Optimised product feeds for advertising platforms
Advanced conversion tracking
Integrated newsletter system with advanced segmentation
Dedicated reseller portal
Quick order and reorder system
Custom partner reporting
Results
Year-over-year online sales growth
Reduced operational costs
Increased conversion rates and reduced advertising costs
Expansion into new international markets
This case study reflects our approach to delivering scalable, business-critical IT solutions that blend technical precision with strategic business goals. The project exemplifies how we help decision-makers transform their digital presence while maintaining brand integrity and driving measurable business results.