Context and challenges
A renowned jewellery brand with a heritage dating back to the 19th century sought to expand its global presence through e-commerce. The brand faced the challenge of maintaining its exclusivity and tradition while delivering a modern, personalised shopping experience.
Our goal was to leverage technology to support a traditional brand in its global expansion while preserving its essence and core values.
Solution
We implemented a multi-site solution based on WordPress and WooCommerce, configured for global scalability and performance:
- CDN infrastructure for rapid global access
- Multiple synchronised WooCommerce instances for different regions
- Centralised inventory management system with multiple system integrations
- Real-time synchronisation between physical and online stores
- Dynamic pricing based on geographical location and different currencies
- Automated stock alerts and sales forecasting
- Custom jewellery configurator
- TrustPilot integration for verified reviews
- Multilingual live chat support
- Showroom appointment scheduling system
- Automated synchronisation with Facebook and Instagram Shop
- Optimised product feeds for advertising platforms
- Advanced conversion tracking
- Integrated newsletter system with advanced segmentation
- Dedicated reseller portal
- Quick order and reorder system
- Custom partner reporting
Results
- Year-over-year online sales growth
- Reduced operational costs
- Increased conversion rates and reduced advertising costs
- Expansion into new international markets
This case study reflects our approach to delivering scalable, business-critical IT solutions that blend technical precision with strategic business goals. The project exemplifies how we help decision-makers transform their digital presence while maintaining brand integrity and driving measurable business results.